# Human Capability Is the Deepest Social Metric by Bryant McGill > “The deepest social media metric is increased human capability. Reach, clicks, and sales matter, and the richer question is whether a network helped people learn, decide, connect, and become sources of value themselves. Measuring that kind of growth keeps a strategy humane.” > **— Bryant McGill**, *Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream|Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream]] — exact quotation from the dated developed livestream document (2016-04-14). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream|Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream]] ## Related Topics - [[wiki/Community Operations|Community Operations]] ## Share on Social Media ``` “The deepest social media metric is increased human capability. Reach, clicks, and sales matter, and the richer question is whether a network helped people learn, decide, connect, and become sources of value themselves. Measuring that kind of growth keeps a strategy humane.” — Bryant McGill, Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-human-capability-social-metric ```