# Thoughtful Incentives Reward Every Contributor by Bryant McGill > “Social capital can be shared as a form of value. A large platform that publicly thanks and links to a small shop and its local representative gives them visibility they could rarely buy. Thoughtful incentive design rewards everyone who helps a product reach its audience.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* ## Sources and Context - **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] — exact quotation from the dated developed livestream document (2017-09-20). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] ## Related Topics - [[wiki/Incentive Design|Incentive Design]] ## Share on Social Media ``` “Social capital can be shared as a form of value. A large platform that publicly thanks and links to a small shop and its local representative gives them visibility they could rarely buy. Thoughtful incentive design rewards everyone who helps a product reach its audience.” — Bryant McGill, Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017) https://bryantmcgill.com/simple-reminders-bryant-mcgill-incentives-reward-contributors ```