# Judge Platforms by Where They Are Heading by Bryant McGill > “New platforms deserve a serious look even when their origins seem frivolous. Snapchat began with a reputation for playful and private messaging, then grew into a tool used by major news outlets and brands. Judging a platform by where it is heading reveals more than judging it by where it started.” > **— Bryant McGill**, *Reusing Creative Work Across Changing Platforms - Livestream (Mar 2016)* ## Sources and Context - **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Livestream|Reusing Creative Work Across Changing Platforms - Livestream]] — exact quotation from the dated developed livestream document (2016-03-18). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Reusing Creative Work Across Changing Platforms - Livestream|Reusing Creative Work Across Changing Platforms - Livestream]] ## Related Topics - [[wiki/Platform Strategy|Platform Strategy]] ## Share on Social Media ``` “New platforms deserve a serious look even when their origins seem frivolous. Snapchat began with a reputation for playful and private messaging, then grew into a tool used by major news outlets and brands. Judging a platform by where it is heading reveals more than judging it by where it started.” — Bryant McGill, Reusing Creative Work Across Changing Platforms - Livestream (Mar 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-judge-platform-direction ```