# Labels Carry Assumptions Into Perception by Bryant McGill > “Labels shape perception. Naming something brings along assumptions attached to the word, so it helps to notice what a label adds before accepting it as the whole truth.” > **— Bryant McGill**, *Attention Loops and the Patterns That Shape Perception - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Attention Loops and the Patterns That Shape Perception - Livestream|Attention Loops and the Patterns That Shape Perception - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** A term brings a history of distinctions and assumptions into thought. Repeated frames can make some interpretations immediately available while making others difficult to articulate or even notice. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Analog Cognition and the Architecture of Continuity|Analog Cognition and the Architecture of Continuity]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/Attention Loops and the Patterns That Shape Perception - Livestream|Attention Loops and the Patterns That Shape Perception - Livestream]] ## Related Topics - [[wiki/Semantic Framing|Semantic Framing]] ## Share on Social Media ``` “Labels shape perception. Naming something brings along assumptions attached to the word, so it helps to notice what a label adds before accepting it as the whole truth.” — Bryant McGill, Attention Loops and the Patterns That Shape Perception - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-labels-shape-perception ```