# Launch in Stages Before Success Overwhelms the Venture by Bryant McGill > “Launching in stages protects a new venture. Releasing first to a small trusted group, then to a larger community, and only later to the public allows problems to surface while they are still manageable. A careful rollout prevents a business from failing because of its own success.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* ## Sources and Context - **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] — exact quotation from the dated developed livestream document (2017-09-20). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] ## Related Topics - [[wiki/Product Launch|Product Launch]] ## Share on Social Media ``` “Launching in stages protects a new venture. Releasing first to a small trusted group, then to a larger community, and only later to the public allows problems to surface while they are still manageable. A careful rollout prevents a business from failing because of its own success.” — Bryant McGill, Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017) https://bryantmcgill.com/simple-reminders-bryant-mcgill-launch-stages-protect-venture ```