# Measure What Matters to Calibrate It by Bryant McGill > “Measure what matters. You cannot calibrate what you cannot measure.” > **— Bryant McGill**, *Organic Reach and the Democratization of Influence - Livestream (Jan 2016)* ## Sources and Context - **Authoritative developed source:** [[livestreams/Organic Reach and the Democratization of Influence - Livestream|Organic Reach and the Democratization of Influence - Livestream]] — the Reminder reproduces the complete marked quotation object without alteration. For this workflow, the developed livestream document is the source authority. - **Interpretive context:** Measurement creates a feedback signal. Calibration becomes possible when a relevant outcome is observed consistently enough to compare intention, performance, and change. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/How AI Early Adopters Became a Privilege Cult|How AI Early Adopters Became a Privilege Cult]] - **Article:** [[articles/How Austin Became a Different Kind of Defense Tech Epicenter|How Austin Became a Different Kind of Defense Tech Epicenter]] - **Article:** [[articles/The Sovereign Citizen and the New Man|The Sovereign Citizen and the New Man]] - **Livestream:** [[livestreams/Organic Reach and the Democratization of Influence - Livestream|Organic Reach and the Democratization of Influence - Livestream]] ## Related Topics - [[wiki/Measurement|Measurement]] - [[wiki/Feedback|Feedback]] ## Share on Social Media ``` “Measure what matters. You cannot calibrate what you cannot measure.” — Bryant McGill, Organic Reach and the Democratization of Influence - Livestream (Jan 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-measure-what-matters-calibrate ```