# Ethical Media Converts Attention Into Development by Bryant McGill > “The Cheetos-and-Broccoli media strategy is an algorithmic conveyor belt designed for ethical stewardship. It captures attention through high-interest, low-friction material and uses that cognitive real estate to deliver developmental insight. Without the palatable entry, the audience may disappear into the feed; without the nutritional payload, media abandons its responsibility to elevate.” > **— Bryant McGill**, *Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] ## Related Topics - [[wiki/Ethical Attention Architecture|Ethical Attention Architecture]] ## Share on Social Media ``` “The Cheetos-and-Broccoli media strategy is an algorithmic conveyor belt designed for ethical stewardship. It captures attention through high-interest, low-friction material and uses that cognitive real estate to deliver developmental insight. Without the palatable entry, the audience may disappear into the feed; without the nutritional payload, media abandons its responsibility to elevate.” — Bryant McGill, Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-media-converts-attention-development ```