# Fast Rewards Condition Creators Before Reflection by Bryant McGill > “A media system does not need to control a person's mind in order to condition behavior. It only needs to return rewards and penalties quickly enough that creators and audiences begin adjusting themselves before they have examined what the feedback is teaching them to become.” > **— Bryant McGill**, *Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] ## Related Topics - [[wiki/Behavioral Modification|Behavioral Modification]] ## Share on Social Media ``` “A media system does not need to control a person's mind in order to condition behavior. It only needs to return rewards and penalties quickly enough that creators and audiences begin adjusting themselves before they have examined what the feedback is teaching them to become.” — Bryant McGill, Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-media-rewards-condition-creators ```