# Engagement Metrics Can Make Publishers Serve the Signal by Bryant McGill > “The publisher enters the same feedback loop as the audience. When engagement metrics become editorial commands, conditioned reactions begin writing the program and leadership collapses into service to the signal.” > **— Bryant McGill**, *Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Livestream|Independent Media, Audience Trust, and the Responsibility of Reach - Livestream]] ## Related Topics - [[wiki/Editorial Metric Capture|Editorial Metric Capture]] ## Share on Social Media ``` “The publisher enters the same feedback loop as the audience. When engagement metrics become editorial commands, conditioned reactions begin writing the program and leadership collapses into service to the signal.” — Bryant McGill, Independent Media, Audience Trust, and the Responsibility of Reach - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-metrics-make-publishers-serve-signal ```