# Optional Purchases Can Sustain a Mission by Bryant McGill > “Diversify revenue toward optional purchases. Advertising imposes itself on every visitor, while products let supporters choose to fund a mission. Moving from content revenue toward a well-made product line can sustain an organization more gracefully.” > **— Bryant McGill**, *Building a Community Platform for Durable Creative Work - Livestream (Aug 2016)* ## Sources and Context - **Source:** [[livestreams/Building a Community Platform for Durable Creative Work - Livestream|Building a Community Platform for Durable Creative Work - Livestream]] — exact quotation from the dated developed livestream document (2016-08-17). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Building a Community Platform for Durable Creative Work - Livestream|Building a Community Platform for Durable Creative Work - Livestream]] ## Related Topics - [[wiki/Business Models|Business Models]] ## Share on Social Media ``` “Diversify revenue toward optional purchases. Advertising imposes itself on every visitor, while products let supporters choose to fund a mission. Moving from content revenue toward a well-made product line can sustain an organization more gracefully.” — Bryant McGill, Building a Community Platform for Durable Creative Work - Livestream (Aug 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-optional-purchases-sustain-mission ```