# Organic Growth Preserves Information by Bryant McGill > “Organic growth preserves information that manufactured growth destroys. Each real follow, return, share, and recommendation tells the creator something about relevance, while synthetic activity makes the visible number larger and the underlying signal less intelligible.” > **— Bryant McGill**, *Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** Each voluntary follow, share, return, or recommendation carries information about relevance and trust. Because the signal remains tied to actual behavior, it can guide future work more reliably than synthetic scale. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Participation as an Information-Causal Principle|Participation as an Information-Causal Principle]] - **Livestream:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] ## Related Topics - [[wiki/Organic Growth|Organic Growth]] ## Share on Social Media ``` “Organic growth preserves information that manufactured growth destroys. Each real follow, return, share, and recommendation tells the creator something about relevance, while synthetic activity makes the visible number larger and the underlying signal less intelligible.” — Bryant McGill, Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-organic-growth-preserves-information ```