# Partnership Begins With Value for Both Sides by Bryant McGill > “Getting a new product into a store requires offering real value to the store. A request to carry products works best when it arrives with a clear benefit for the shop owner. Creative incentives can make partnership attractive on both sides.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* ## Sources and Context - **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] — exact quotation from the dated developed livestream document (2017-09-20). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Livestream|Community, Product Stewardship, and the Ethics of a New Venture - Livestream]] ## Related Topics - [[wiki/Incentive Design|Incentive Design]] ## Share on Social Media ``` “Getting a new product into a store requires offering real value to the store. A request to carry products works best when it arrives with a clear benefit for the shop owner. Creative incentives can make partnership attractive on both sides.” — Bryant McGill, Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017) https://bryantmcgill.com/simple-reminders-bryant-mcgill-partnership-value-both-sides ```