# Business Partnerships Run on an Ancient Service Economy by Bryant McGill > “Primatologists have shown that chimpanzees trade favors across different currencies, such as grooming for later support in a conflict or for a share of food. Frans de Waal described this as a primate service economy. Human business partnerships run on the same ancient logic of exchange.” > **— Bryant McGill**, *The Power of Social Identity and Reciprocity at NASDAQ - Livestream (May 2016)* ## Sources and Context - **Source:** [[livestreams/The Power of Social Identity and Reciprocity at NASDAQ - Livestream|The Power of Social Identity and Reciprocity at NASDAQ - Livestream]] — exact quotation from the dated developed livestream document (2016-05-25). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/The Evolutionary Roots of Silicon Valley|The Evolutionary Roots of Silicon Valley]] - **Livestream:** [[livestreams/The Power of Social Identity and Reciprocity at NASDAQ - Livestream|The Power of Social Identity and Reciprocity at NASDAQ - Livestream]] ## Related Topics - [[wiki/Primate Service Economy|Primate Service Economy]] ## Share on Social Media ``` “Primatologists have shown that chimpanzees trade favors across different currencies, such as grooming for later support in a conflict or for a share of food. Frans de Waal described this as a primate service economy. Human business partnerships run on the same ancient logic of exchange.” — Bryant McGill, The Power of Social Identity and Reciprocity at NASDAQ - Livestream (May 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-partnerships-primate-service-economy ```