# Platform Dependence Can Erase a Business Overnight by Bryant McGill > “Over-investing in one social platform is risky. Algorithms, rules, and audiences change, and a business built entirely on someone else's platform can lose its footing overnight. Diversifying across platforms while keeping some independent presence provides stability.” > **— Bryant McGill**, *Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream (undated)* ## Sources and Context - **Source:** [[livestreams/Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream|Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** Policy changes, ranking changes, technical failure, account loss, or altered access terms can propagate directly into a dependent project. Independent archives and diversified routes preserve options. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream|Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream]] ## Related Topics - [[wiki/Platform Dependency|Platform Dependency]] ## Share on Social Media ``` “Over-investing in one social platform is risky. Algorithms, rules, and audiences change, and a business built entirely on someone else's platform can lose its footing overnight. Diversifying across platforms while keeping some independent presence provides stability.” — Bryant McGill, Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream (undated) https://bryantmcgill.com/simple-reminders-bryant-mcgill-platform-dependence-business-risk ```