# A Platform Is Rented Infrastructure by Bryant McGill > “A platform is rented infrastructure. The durable assets are the source files, recognizable identity, direct relationships, accumulated trust, and the ability to reassemble the audience when an interface changes or disappears.” > **— Bryant McGill**, *Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] — exact quotation from the dated developed livestream document (2015-09-23). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Vertically Integrating an AI Superpower from AI Factory to Citizen|Vertically Integrating an AI Superpower from AI Factory to Citizen]] - **Livestream:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] ## Related Topics - [[wiki/Platform Ownership|Platform Ownership]] ## Share on Social Media ``` “A platform is rented infrastructure. The durable assets are the source files, recognizable identity, direct relationships, accumulated trust, and the ability to reassemble the audience when an interface changes or disappears.” — Bryant McGill, Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-platform-rented-infrastructure ```