# Resilient Publishing Tools Adapt to Platform Change by Bryant McGill > “A formula-driven syndication engine can turn platform changes into an advantage. A custom RSS syndication system that publishes content outward to many channels let a small team adapt quickly as Facebook's algorithms shifted. Building tools that respond to change keeps a publisher resilient.” > **— Bryant McGill**, *Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream (undated)* ## Sources and Context - **Source:** [[livestreams/Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream|Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream]] — exact quotation from the developed livestream document. - **Conceptual context:** Syndication pushes material outward, aggregation gathers distributed activity inward, and shared metadata keeps many publication surfaces connected to one body of work. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream|Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream]] ## Related Topics - [[wiki/Distributed Publishing|Distributed Publishing]] ## Share on Social Media ``` “A formula-driven syndication engine can turn platform changes into an advantage. A custom RSS syndication system that publishes content outward to many channels let a small team adapt quickly as Facebook's algorithms shifted. Building tools that respond to change keeps a publisher resilient.” — Bryant McGill, Constructing Genius With Technical Infrastructure for Distributed Publishing, Part 4 - Livestream (undated) https://bryantmcgill.com/simple-reminders-bryant-mcgill-publishing-tools-platform-change ```