# Raise the Price of Aggression by Bryant McGill > “Behavior tends to appear where its price falls. Among primates and people alike, aggression concentrates on those who seem alone and unprotected. Raising the price through allies, boundaries, and calm confidence changes the pattern.” > **— Bryant McGill**, *Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream (Jan 2016)* ## Sources and Context - **Source:** [[livestreams/Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream|Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream]] — exact quotation from the dated developed livestream document (2016-01-30). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Article:** [[articles/simple reminders/Your Future Begins with Your Next Thought|Your Future Begins with Your Next Thought]] - **Livestream:** [[livestreams/Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream|Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream]] ## Related Topics - [[wiki/Behavioral Pricing|Behavioral Pricing]] ## Share on Social Media ``` “Behavior tends to appear where its price falls. Among primates and people alike, aggression concentrates on those who seem alone and unprotected. Raising the price through allies, boundaries, and calm confidence changes the pattern.” — Bryant McGill, Inner Wounds, Nonverbal Signaling, and the Work of Confidence - Livestream (Jan 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-raise-price-aggression ```