# Reward Gratitude Instead of Complaint by Bryant McGill > “Among social animals, behavior tends to persist where it is rewarded. Complaints that consistently draw sympathy or attention can quietly become a habit for that reason. Rewarding oneself with the pleasure of gratitude changes which response gets strengthened.” > **— Bryant McGill**, *Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream (Feb 2016)* ## Sources and Context - **Source:** [[livestreams/Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream|Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream]] — exact quotation from the dated developed livestream document (2016-02-15). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Article:** [[articles/simple reminders/Your Future Begins with Your Next Thought|Your Future Begins with Your Next Thought]] - **Livestream:** [[livestreams/Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream|Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream]] ## Related Topics - [[wiki/Behavioral Pricing|Behavioral Pricing]] ## Share on Social Media ``` “Among social animals, behavior tends to persist where it is rewarded. Complaints that consistently draw sympathy or attention can quietly become a habit for that reason. Rewarding oneself with the pleasure of gratitude changes which response gets strengthened.” — Bryant McGill, Gratitude Non Sequiturs and the Negativity Judo of Redirecting Complaint - Livestream (Feb 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-reward-gratitude-not-complaint ```