# Shared Knowledge Circulates Into Trust and Opportunity by Bryant McGill > “Value circulates in a chain. Shared knowledge creates conversation, conversation creates recognition, recognition creates trust, and trust returns as collaboration, referrals, purchases, or help from an unexpected corner of the network. Keeping knowledge moving keeps that chain alive.” > **— Bryant McGill**, *Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream (Apr 2016)* ## Sources and Context - **Source:** [[livestreams/Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream|Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream|Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream]] ## Related Topics - [[wiki/Reciprocity|Reciprocity]] ## Share on Social Media ``` “Value circulates in a chain. Shared knowledge creates conversation, conversation creates recognition, recognition creates trust, and trust returns as collaboration, referrals, purchases, or help from an unexpected corner of the network. Keeping knowledge moving keeps that chain alive.” — Bryant McGill, Social Media Is Social Through Reciprocity, Usefulness, and Service - Livestream (Apr 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-shared-knowledge-trust-opportunity ```