# Social Proof Is Compressed Relational Information by Bryant McGill > “Social proof is compressed relational information. Observers read who answers whom and who is welcomed as evidence about standing and trust. Coalition-reading is an ancient social skill, and public interactions are how modern networks perform it.” > **— Bryant McGill**, *Building Social Capital for Social Good - Livestream (Mar 2016)* ## Sources and Context - **Source:** [[livestreams/Building Social Capital for Social Good - Livestream|Building Social Capital for Social Good - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Building Social Capital for Social Good - Livestream|Building Social Capital for Social Good - Livestream]] ## Related Topics - [[wiki/Social Proof|Social Proof]] ## Share on Social Media ``` “Social proof is compressed relational information. Observers read who answers whom and who is welcomed as evidence about standing and trust. Coalition-reading is an ancient social skill, and public interactions are how modern networks perform it.” — Bryant McGill, Building Social Capital for Social Good - Livestream (Mar 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-social-proof-relational-information ```