# Technology Is Built on Social Psychology by Bryant McGill > “Technology is built on social psychology. Every social tool is designed around existing human patterns and nudges them slightly forward, so communities that understand those patterns can use the tools in ways their designers never fully explored. Innovation often means using what already exists more thoughtfully.” > **— Bryant McGill**, *Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream (Jan 2016)* ## Sources and Context - **Source:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream|Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream]] — exact quotation from the developed livestream document. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/A Systems-Diagnostic Framework for Planetary-Scale Computation|A Systems-Diagnostic Framework for Planetary-Scale Computation]] - **Article:** [[articles/Digital Darwinism and the Invisible World of Machine Evolution|Digital Darwinism and the Invisible World of Machine Evolution]] - **Livestream:** [[livestreams/Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream|Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream]] ## Related Topics - [[wiki/Human-Algorithm Feedback|Human-Algorithm Feedback]] ## Share on Social Media ``` “Technology is built on social psychology. Every social tool is designed around existing human patterns and nudges them slightly forward, so communities that understand those patterns can use the tools in ways their designers never fully explored. Innovation often means using what already exists more thoughtfully.” — Bryant McGill, Authentic Video, Community Standards, and the Courage to Tell Your Story - Livestream (Jan 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-technology-built-social-psychology ```