# Make Yourself Too Expensive to Harm by Bryant McGill > “Make yourself too expensive to harm.” > **— Bryant McGill**, *Chimping Out* ## Sources and Context - **Author-supplied exact original:** “Make yourself too expensive to harm.” — authored by Bryant McGill, September 2026, as the founding line of the Antifragility Reminder category. - **Conceptual source:** [[books/Chimping Out|Chimping Out]] develops the pricing model behind the line: harmful behavior becomes more likely when its expected cost falls, while detection, credible consequences, coalition support, reduced access, and resilient positioning can raise that cost. “Expensive” describes the price of the harmful act to the actor; it does not describe a person’s monetary or moral value. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Book:** [[books/Chimping Out|Chimping Out]] - **Article:** [[articles/Cognitive-Cyber Warfare Measures and Countermeasures|Cognitive-Cyber Warfare Measures and Countermeasures]] ## Related Topics - [[wiki/Antifragility|Antifragility]] - [[wiki/Behavioral Pricing|Behavioral Pricing]] - [[wiki/Pricing Literacy|Pricing Literacy]] - [[wiki/Deterrence Pricing|Deterrence Pricing]] - [[wiki/Adversarial Resilience|Adversarial Resilience]] - [[wiki/Reputational Deterrence|Reputational Deterrence]] ## Share on Social Media ``` “Make yourself too expensive to harm.” — Bryant McGill, Chimping Out https://bryantmcgill.com/simple-reminders-bryant-mcgill-too-expensive-to-harm ```