# Trust Turns a Passing Crowd Into a Community by Bryant McGill > “A follower count becomes an audience when people recognize the work, understand its value, and possess a reason to act. Recurrence and trust turn a passing crowd into a community capable of cooperation.” > **— Bryant McGill**, *Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015)* ## Sources and Context - **Source:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] — exact quotation from the dated developed livestream document (2015-09-23). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Humans and AIs as Entangled Learning Systems|Humans and AIs as Entangled Learning Systems]] - **Livestream:** [[livestreams/Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream|Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream]] ## Related Topics - [[wiki/Audience Development|Audience Development]] ## Share on Social Media ``` “A follower count becomes an audience when people recognize the work, understand its value, and possess a reason to act. Recurrence and trust turn a passing crowd into a community capable of cooperation.” — Bryant McGill, Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-trust-crowd-community ```