# Understand Every Platform's Economy by Bryant McGill > “Every social network makes money in its own way. Some monetize directly through advertising and others indirectly through attention, influence, and partnerships. Understanding each platform's economy helps a creator choose where to invest effort.” > **— Bryant McGill**, *Reusing Creative Work Across Changing Platforms - Livestream (Mar 2016)* ## Sources and Context - **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Livestream|Reusing Creative Work Across Changing Platforms - Livestream]] — exact quotation from the dated developed livestream document (2016-03-18). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Vertically Integrating an AI Superpower from AI Factory to Citizen|Vertically Integrating an AI Superpower from AI Factory to Citizen]] - **Livestream:** [[livestreams/Reusing Creative Work Across Changing Platforms - Livestream|Reusing Creative Work Across Changing Platforms - Livestream]] ## Related Topics - [[wiki/Platform Strategy|Platform Strategy]] ## Share on Social Media ``` “Every social network makes money in its own way. Some monetize directly through advertising and others indirectly through attention, influence, and partnerships. Understanding each platform's economy helps a creator choose where to invest effort.” — Bryant McGill, Reusing Creative Work Across Changing Platforms - Livestream (Mar 2016) https://bryantmcgill.com/simple-reminders-bryant-mcgill-understand-platform-economy ```