# Give Value Before Asking for the Sale by Bryant McGill > “A good new neighbor arrives with a gift basket and a warm introduction, long before asking any favors. Social media works the same way: showing up with an outstretched hand and a stream of sales pitches feels gimmicky. Giving value first and letting people observe over time builds the trust that later makes business possible.” > **— Bryant McGill**, *Business Etiquette, Trust, and Knowing Your Value - Livestream (Oct 2015)* ## Sources and Context - **Source:** [[livestreams/Business Etiquette, Trust, and Knowing Your Value - Livestream|Business Etiquette, Trust, and Knowing Your Value - Livestream]] — exact quotation from the dated developed livestream document (2015-10-14). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Business Etiquette, Trust, and Knowing Your Value - Livestream|Business Etiquette, Trust, and Knowing Your Value - Livestream]] ## Related Topics - [[wiki/Relationship Marketing|Relationship Marketing]] ## Share on Social Media ``` “A good new neighbor arrives with a gift basket and a warm introduction, long before asking any favors. Social media works the same way: showing up with an outstretched hand and a stream of sales pitches feels gimmicky. Giving value first and letting people observe over time builds the trust that later makes business possible.” — Bryant McGill, Business Etiquette, Trust, and Knowing Your Value - Livestream (Oct 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-value-before-asking-sale ```