# Know the Value Proposition Before You Sell by Bryant McGill > “Every business relationship rests on a clear value proposition. Knowing exactly what one offers, and believing in its worth, is the foundation of any good negotiation. Each person is the broker of their own value and must take inventory of it before asking anyone else to buy it.” > **— Bryant McGill**, *Business Etiquette, Trust, and Knowing Your Value - Livestream (Oct 2015)* ## Sources and Context - **Source:** [[livestreams/Business Etiquette, Trust, and Knowing Your Value - Livestream|Business Etiquette, Trust, and Knowing Your Value - Livestream]] — exact quotation from the dated developed livestream document (2015-10-14). ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Article:** [[articles/Bell Labs and the Distributed Architecture of American Power|Bell Labs and the Distributed Architecture of American Power]] - **Livestream:** [[livestreams/Business Etiquette, Trust, and Knowing Your Value - Livestream|Business Etiquette, Trust, and Knowing Your Value - Livestream]] ## Related Topics - [[wiki/Value Proposition|Value Proposition]] ## Share on Social Media ``` “Every business relationship rests on a clear value proposition. Knowing exactly what one offers, and believing in its worth, is the foundation of any good negotiation. Each person is the broker of their own value and must take inventory of it before asking anyone else to buy it.” — Bryant McGill, Business Etiquette, Trust, and Knowing Your Value - Livestream (Oct 2015) https://bryantmcgill.com/simple-reminders-bryant-mcgill-value-proposition-before-selling ```