# Planning the Modern Interior Beyond Decoration by Florence Knoll > Florence Knoll, who founded and led the Knoll Planning Unit, separated her profession of interior planning from decoration: “I am not a decorator. The only place I decorate is my own house.” > **— Florence Knoll**, *1964, on the Knoll Planning Unit* ## Sources and Context - **Direct authoritative text:** [Florence Knoll: Seven Facts — Knoll](https://www.knoll.com/knollnewsdetail/artsy-florence-knoll-sevenfacts+) — Knoll quotes both sentences, records that she founded and led the Knoll Planning Unit (1945) and KnollTextiles (1947), notes that the Planning Unit designed corporate interiors for IBM, GM, CBS, and the Seagram Building, and places the remark in 1964, when she sought to dispel the notion that she was a decorator. - **Contextual reporting:** [Portrait of Florence Knoll — Dezeen](https://www.dezeen.com/2024/10/24/florence-knoll-office-design-mid-century-modern/) — traces the remark to a 1964 *New York Times* profile; the original article was not inspected. - **Editorial frame:** The words before the colon are an editorial account drawn from Knoll’s page; only the words inside quotation marks are hers. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Collection:** [[collections/American|American Collection]] - **American route:** [[american/American Aesthetic - Interior Design and Space Composition|Interior Design and Space Composition]] ## Related Topics - [[wiki/Federal-Corporate Modernism|Federal-Corporate Modernism]] ## Share on Social Media ``` Florence Knoll, who founded and led the Knoll Planning Unit, separated her profession of interior planning from decoration: “I am not a decorator. The only place I decorate is my own house.” — Florence Knoll, 1964, on the Knoll Planning Unit https://bryantmcgill.com/simple-reminders-florence-knoll-not-decorator ```