# Frames Can Cause the Brain to Ignore Contradictory Facts by George Lakoff > “All of our concepts are organized into conceptual structures called "frames" (which may include images and metaphors) and all words are defined relative to those frames. Conventional frames are pretty much fixed in the neural structures of our brains. In order for a fact to be comprehended, it must fit the relevant frames. If the facts contradict the frames, the frames, being fixed in the brain, will be kept and the facts ignored.” > **— George Lakoff**, *2004 Edge Annual Question, response passage* ## Sources and Context - **Original Edge response:** [Lakoff's Law — George Lakoff](https://www.edge.org/response-detail/10696) — a verbatim passage from George Lakoff's 2004 Annual Question response, expressing the author's position at the time. The linked response supplies its surrounding context. - **Local archival entry:** [[research/Edge 2004 Full Quotation Curation|Edge 2004 Full Quotation Curation]] (EDGE2004-126). ## Related Articles and Collections - **Collection:** [[collections/Edge|Edge]] - **Collection:** [[collections/Machine Succession|Machine Succession]] - **Article:** [[articles/Cyber-Physical Lessons from Imperial Beekeeping|Cyber-Physical Lessons from Imperial Beekeeping]] - **Article:** [[articles/Modern Artificial Intelligence in the 1970s|Modern Artificial Intelligence in the 1970s]] - **Article:** [[articles/The Evolutionary Roots of Silicon Valley|The Evolutionary Roots of Silicon Valley]] ## Related Topics - [[wiki/Narrative Control|Narrative Control]] ## Share on Social Media ``` “All of our concepts are organized into conceptual structures called "frames" (which may include images and metaphors) and all words are defined relative to those frames. Conventional frames are pretty much fixed in the neural structures of our brains. In order for a fact to be comprehended, it must fit the relevant frames. If the facts contradict the frames, the frames, being fixed in the brain, will be kept and the facts ignored.” — George Lakoff, 2004 Edge Annual Question https://bryantmcgill.com/simple-reminders-george-lakoff-frames-cause-brain-ignore-contradictory ```