# What a Survey Cannot Supply by Jeff Bezos > “A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey.” > **— Jeff Bezos**, *Simple Reminders on Real American Pride* ## Sources and Context - **Direct or authoritative text:** [2016 Letter to Shareholders — About Amazon](https://www.aboutamazon.com/news/company-news/2016-letter-to-shareholders) - **Series source and editorial context:** [[american/American Ethos - Simple Reminders on Real American Pride|Simple Reminders on Real American Pride]] — entry 057, “What a Survey Cannot Supply.” - **Why it belongs:** Data matters; judgment remains the faculty that turns data into something worth making. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Collection:** [[collections/American|American Collection]] - **Series source:** [[american/American Ethos - Simple Reminders on Real American Pride|Simple Reminders on Real American Pride]] - **American route:** [[american/American Aesthetic - Design and Material Culture|Design and Material Culture]] - **American route:** [[american/American Ethos - Civic Literacy|Discernment]] ## Related Topics - [[wiki/American Invention|American Invention]] ## Share on Social Media ``` “A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey.” — Jeff Bezos, Simple Reminders on Real American Pride https://bryantmcgill.com/simple-reminders-real-american-pride-057-what-a-survey-cannot-supply ```