# Good Design Is Good Business by Thomas J. Watson Jr. > “Good design is good business.” > **— Thomas J. Watson Jr.**, *Simple Reminders on Real American Pride* ## Sources and Context - **Direct or authoritative text:** [IBM’s Design and Architecture — IBM History](https://www.ibm.com/history/architecture) - **Series source and editorial context:** [[american/American Ethos - Simple Reminders on Real American Pride|Simple Reminders on Real American Pride]] — entry 071, “Good Design Is Good Business.” - **Why it belongs:** Design is established as an enterprise discipline rather than applied decoration. ## Related Articles and Collections - **Collection:** [[collections/Simple Reminders|Simple Reminders]] - **Collection:** [[collections/American|American Collection]] - **Series source:** [[american/American Ethos - Simple Reminders on Real American Pride|Simple Reminders on Real American Pride]] - **American route:** [[american/American Aesthetic - Design and Material Culture|Design and Material Culture]] - **American route:** [[american/American Ethos - Langley, Armonk, and the Corridor|Langley, Armonk, and the Corridor]] ## Related Topics - [[wiki/American Design|American Design]] ## Share on Social Media ``` “Good design is good business.” — Thomas J. Watson Jr., Simple Reminders on Real American Pride https://bryantmcgill.com/simple-reminders-real-american-pride-071-good-design-is-good-business ```