# Targeted Advertising Foreshadows Personalized AI by Roger Schank > “My stomach hurts. I tell this to my wife and she suggests a medicine in the cabinet that she remembers I have used before and reminds me that it helped. Now, suppose that this was not my wife but a computer? Is it an ad? Does it matter? Can we do this. Yes. AI technology could easily employ models of people and there needs. (But, today, we are busy with key words.)” > **— Roger Schank**, *2016, Edge Annual Question, “What Do You Consider The Most Interesting Recent [Scientific] News? What Makes It Important?”* ## Sources and Context - **Direct Edge response and surrounding essay:** [Those Annoying Ads? The Harbinger Of Good Things To Come](https://www.edge.org/response-detail/26562) — Edge published this exact passage in its 2016 Annual Question collection, *WHAT DO YOU CONSIDER THE MOST INTERESTING RECENT [SCIENTIFIC] NEWS? WHAT MAKES IT IMPORTANT?*. The response page preserves the surrounding argument and qualifications. - **Complete local collection index:** [[research/Edge 2016 Full Quotation Curation|Edge 2016 Full Quotation Curation]] — retained source-first record for the complete response cohort and this passage's promotion status. ## Related Articles and Collections - **Collection:** [[collections/Edge|Edge]] - **Collection:** [[collections/Machine Succession|Machine Succession]] - **Article:** [[articles/Modern Artificial Intelligence in the 1970s|AI in the 1970s]] - **Article:** [[articles/Christopher Nolan's Odyssey at the Threshold of Machine Succession|Nolan's Odyssey]] - **Article:** [[articles/Cyber-Physical Lessons from Imperial Beekeeping|Cyber-Physical Beekeeping]] - **Wiki map:** [[wiki/Artificial Intelligence|Artificial Intelligence]] ## Related Topics - [[wiki/Artificial Intelligence|Artificial Intelligence]] - [[wiki/Machine Learning|Machine Learning]] - [[wiki/Infrastructural Superintelligence|Infrastructural Superintelligence]] - [[wiki/Machine Succession|Machine Succession]] ## Share on Social Media ``` “My stomach hurts. I tell this to my wife and she suggests a medicine in the cabinet that she remembers I have used before and reminds me that it helped. Now, suppose that this was not my wife but a computer? Is it an ad? Does it matter? Can we do this. Yes. AI technology could easily employ models of people and there needs. (But, today, we are busy with key words.)” — Roger Schank, 2016, Edge Annual Question, “What Do You Consider The Most Interesting Recent [Scientific] News? What Makes It Important?” https://bryantmcgill.com/simple-reminders-roger-schank-targeted-advertising-foreshadows-personalized-ai ```