# Audience Analytics Audience analytics measures the composition, behavior, reach, response, and change of an audience across platforms or communication channels. ## Cognitive-cyber relevance Analytics can support legitimate publishing, accessibility, campaign evaluation, and public communication. Combined with [[Behavioral Profiling]], it can also supply feedback for personalization or influence. ## Boundary Engagement does not equal persuasion, belief, or decision effect. The [[Cognitive Effect Assessment Framework]] therefore separates audience activity from changes in orientation and decision performance.