# Addiction by Design **Domain:** Technology Studies / Gambling Systems **Doc Type:** Book **Maturity:** Developed **Related:** [[Natasha Dow Schüll]], [[Variable-Ratio Schedule]], [[Attention Economy]], [[Recommendation Systems]], [[Schedule and Loop]] ## Definition Addiction by Design is Natasha Dow Schüll's study of machine gambling, interface design and the engineered pursuit of continuous play. ## Schedule–Loop Context Within the router it helps distinguish reward as a discrete prize from the system's deeper objective: maintaining a continuous relation between person and machine. ## Backlinks - [[Schedule and Loop]] - [[articles/Schedule and Loop|Schedule and Loop]] - [[Russia and Prussia Kybernetiks]]