# Avital Leibovich **Domain:** Military communications / Israel **Doc Type:** Developed Wiki Node **Maturity:** Developed **Collection:** [[collections/Gamification|Gamification Collection]] ## Definition **Avital Leibovich** is a former IDF spokesperson associated with the development of the IDF's interactive and social-media communication during the late 2000s. ## Significance Her role is part of the documented institutional history of official digital public communication. ## Sources - [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]] - [Primary or institutional source](https://www.ajc.org/bio/avital-leibovich) ## Routes [[wiki/IDF Spokespersons Interactive Media Branch|IDF Spokespersons Interactive Media Branch]] · [[wiki/Operation Cast Lead|Operation Cast Lead]] · [[wiki/HelpUsWin|HelpUsWin]] · [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]]