# Campaign for Consciousness **Domain:** Information operations / Israeli doctrine **Doc Type:** Developed Wiki Node **Maturity:** Developed **Collection:** [[collections/Gamification|Gamification Collection]] ## Definition **Campaign for Consciousness** translates *ma'arekhet ha-toda'a*, an Israeli formulation that treats consciousness and perception as an operational theater with campaign objectives and measures of effect. ## Significance The node identifies a documented doctrinal vocabulary while leaving specific operations, authorities, audiences, and effects to case-level evidence. ## Sources - [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]] - [Primary or institutional source](https://www.inss.org.il/publication/the-cognitive-campaign/) ## Routes [[wiki/INSS|INSS]] · [[wiki/Maarachot|Maarachot]] · [[wiki/Cognitive Warfare|Cognitive Warfare]] · [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]]