# Coalition Building **Domain:** Primatology / Social Strategy **Doc Type:** Concept Node **Maturity:** Developed ## Definition **Coalition Building** is the formation of alliances through which individuals pool support, knowledge, legitimacy, and capability in pursuit of protection or a shared objective. ## Mechanism and Practice Among social primates, allies alter vulnerability and rank dynamics. In human projects, even a small coalition can make a fragile ambition more durable by distributing encouragement and increasing the social cost of obstruction. ## Relationships - **Related concepts:** [[wiki/Coalitionary Sociality|Coalitionary Sociality]] · [[wiki/Social Capital|Social Capital]] · [[wiki/Leadership|Leadership]] ## Simple Reminders, Quotations, and Thoughts > “Isolation makes a dream fragile, and allies make it sturdy. A person surrounded by several supporters faces less resistance because doubters must contend with the whole circle. Building a small coalition early raises the cost of discouragement and lowers the cost of persistence.” > **— Bryant McGill**, *Community as Currency and Playing the Long Game of Giving - Livestream (Sep 2015)* [[reminders/Social Capital/Allies Make a Dream Sturdy by Bryant McGill|Allies Make a Dream Sturdy by Bryant McGill]]