# Computational Propaganda Computational propaganda is the use of software, platform infrastructure, data, automation, and algorithmic distribution to shape public attention or behavior at scale. Techniques may include coordinated accounts, synthetic amplification, microtargeting, content variation, recommendation manipulation, and measurement-driven adaptation. Automation does not make all network publishing propaganda. The term becomes most useful when describing manipulative or deceptive attempts to manufacture salience, consensus, or identity pressure. Analysis should identify the specific mechanism rather than rely on scale alone. Related: [[wiki/Influence Operations|Influence Operations]], [[wiki/Synthetic Persona|Synthetic Persona]], [[wiki/AI-Generated Persuasion|AI-Generated Persuasion]], [[wiki/Synchronized Framing|Synchronized Framing]].