# Creative Strategy **Domain:** Creativity / Decision Science **Doc Type:** Concept Node **Maturity:** Developed ## Definition **Creative Strategy** is the disciplined search for truthful, unconventional routes when customary channels do not provide a viable path to an objective. ## Mechanism and Practice It joins imagination to constraint. The strategist studies the system, identifies overlooked affordances, demonstrates value, builds relationships, and selects approaches that remain inventive without abandoning honesty. ## Relationships - **Related concepts:** [[wiki/Creativity|Creativity]] · [[wiki/Strategic Thinking|Strategic Thinking]] · [[wiki/Opportunity|Opportunity]] ## Simple Reminders, Quotations, and Thoughts > “Find the unconventional door. When official channels stay closed, creative routes such as attention-grabbing publicity, persistent relationship-building, or demonstrating value from the inside often open them. Unconventional means inventive, always within the bounds of honesty.” > **— Bryant McGill**, *Building a Credible Public Identity - Livestream (Jul 2016)* [[reminders/Creativity/Find the Unconventional Door by Bryant McGill|Find the Unconventional Door by Bryant McGill]]