# Edward Bernays **Domain:** Public Relations / Social Engineering **Doc Type:** Thinker and Practitioner Node **Maturity:** Evolving **Related:** [[The Century of the Self]], [[Social Engineering]], [[Public Mythology]], [[Behavioral Prediction]] --- ## Definition Edward Bernays (1891–1995) was a public-relations pioneer who applied crowd psychology and psychoanalytic ideas to mass persuasion. ## Corpus Context In [[The Century of the Self]], Bernays becomes a central figure in the transformation of desire into a governance surface. The corpus connects this lineage to recommender systems without treating the technologies as identical. ## Relationships [[The Century of the Self]], [[Social Engineering]], [[Public Mythology]], [[Behavioral Prediction]] ## Simple Reminders, Quotations, and Thoughts > “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.” > **— Edward Bernays**, *Propaganda, 1928* [[reminders/Civilization/Manipulating Organized Habits Is an Element of Democracy by Edward Bernays|Manipulating Organized Habits Is an Element of Democracy by Edward Bernays]] ## Sources / Provenance - [[articles/Beyond the Sea|Beyond the Sea]]