# Memetic Medicine Memetic medicine is Bryant McGill's early phrase for designing humane, constructive ideas with enough clarity, emotional salience, memorability, and portability to compete against fear-based or degrading messages. It describes the ethical purpose from which Simple Reminders began, not a clinical treatment or medical claim. The method treated a sentence as a testable unit: write it, publish it, observe response, identify misunderstanding or resonance, and revise without surrendering truth or dignity to empty virality. The later professional frame widened into influence architecture and cognitive security, but the original purpose remained a governing constraint. Related: [[wiki/Memetic Engineering|Memetic Engineering]], [[wiki/Memetic Fitness|Memetic Fitness]], [[wiki/Attention Economy|Attention Economy]], [[projects/Simple Reminders - Global Influence Operations and Information Warfare|Simple Reminders]].