# Message Object A message object is an authored unit whose identity can be preserved across representations and channels. The same underlying passage may appear as text, a page, an image, a feed item, a social publication, a book component, or a search result while retaining a traceable relationship to its source. Treating messages as addressable objects makes transformation, syndication, analytics, provenance, and reuse more reliable. It also allows response data to be associated with a specific semantic unit rather than an undifferentiated campaign. Related: [[wiki/Content Atomization|Content Atomization]], [[wiki/Provenance|Provenance]], [[wiki/Cross-Medium Conversion|Cross-Medium Conversion]], [[wiki/Content Syndication|Content Syndication]].