# Moonshot (CVE Organization)
**Domain:** Digital counter-extremism
**Doc Type:** Developed Organization Node
**Maturity:** Developed
**Collection:** [[collections/Gamification|Gamification Collection]]
## Definition
**Moonshot** is a social-impact organization that researches and operates interventions addressing violent extremism and other online harms. It helped develop and deploy the [[wiki/Redirect Method|Redirect Method]] with Jigsaw and partners.
## Significance
Moonshot exemplifies the migration of advertising tools into prevention: keyword and behavioral signals define audiences, while campaigns test messages and routes to support. The organization should not be confused with generic “moonshot” programs.
## Sources
- Moonshot, [Redirect Method Canada report](https://moonshotteam.com/wp-content/uploads/Final-Public-Report_Canada-Redirect_English.pdf)
- European Commission RAN, [Moonshot and the Redirect Method](https://home-affairs.ec.europa.eu/networks/radicalisation-awareness-network-ran/collection-inspiring-practices/ran-practices/redirect-method-trm_en)
## Routes
[[wiki/Redirect Method|Redirect Method]] · [[wiki/Prevent|Prevent]] · [[wiki/Topics API|Topics API]]