# Natasha Dow Schüll **Domain:** Anthropology / Technology Studies **Doc Type:** Person **Maturity:** Developed **Related:** [[Addiction by Design]], [[Variable-Ratio Schedule]], [[Attention Economy]], [[Schedule and Loop]] ## Definition Natasha Dow Schüll is an anthropologist whose research examines machine gambling and the design of continuous, absorbing play. ## Schedule–Loop Context Her work supplies the experiential and industrial bridge between reinforcement schedules, interface design and attention capture. ## Backlinks - [[Schedule and Loop]] - [[articles/Schedule and Loop|Schedule and Loop]] - [[Russia and Prussia Kybernetiks]]