# Platform Ownership **Domain:** Technology / Capital **Doc Type:** Concept Node **Maturity:** Developed ## Definition **Platform Ownership** is control over the durable assets that let a creator or organization preserve identity, content, relationships, and operating capacity beyond any single interface. ## Mechanism and Practice A social platform is rented infrastructure. Source files, direct relationships, recognizable identity, accumulated trust, and the ability to reassemble an audience are the assets that survive when rules, economics, or interfaces change. ## Relationships - **Related concepts:** [[wiki/Capital Ownership|Capital Ownership]] · [[wiki/Platform Strategy|Platform Strategy]] · [[wiki/Social Capital|Social Capital]] ## Simple Reminders, Quotations, and Thoughts > “A platform is rented infrastructure. The durable assets are the source files, recognizable identity, direct relationships, accumulated trust, and the ability to reassemble the audience when an interface changes or disappears.” > **— Bryant McGill**, *Social Media Success Through Trust, Platform Control, and Organic Reach - Livestream (Sep 2015)* [[reminders/Capital Ownership/A Platform Is Rented Infrastructure by Bryant McGill|A Platform Is Rented Infrastructure by Bryant McGill]]