# Product Launch **Domain:** Entrepreneurship / Operations **Doc Type:** Concept Node **Maturity:** Developed ## Definition **Product Launch** is the staged introduction of a product or service to users so that demand, feedback, logistics, and quality can be tested before broader scale. ## Mechanism and Practice A careful launch begins with trusted users, captures concrete reports, repairs failures while they remain manageable, and expands only when the operating system can carry success without degrading the product or community. ## Relationships - **Related concepts:** [[wiki/Entrepreneurship|Entrepreneurship]] · [[wiki/Product Stewardship|Product Stewardship]] · [[wiki/Community Operations|Community Operations]] ## Simple Reminders, Quotations, and Thoughts > “Launching in stages protects a new venture. Releasing first to a small trusted group, then to a larger community, and only later to the public allows problems to surface while they are still manageable. A careful rollout prevents a business from failing because of its own success.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* [[reminders/Entrepreneurship/Launch in Stages Before Success Overwhelms the Venture by Bryant McGill|Launch in Stages Before Success Overwhelms the Venture by Bryant McGill]] > “Early users are invaluable testers. Feedback on photos, copy, checkout, packaging, and delivery helps refine a product before it reaches a mass audience. Inviting honest reports of errors turns a community into partners in quality.” > **— Bryant McGill**, *Community, Product Stewardship, and the Ethics of a New Venture - Livestream (Sep 2017)* [[reminders/Product Stewardship/Early Users Are Partners in Quality by Bryant McGill|Early Users Are Partners in Quality by Bryant McGill]]