# Reputational Warfare Reputational warfare is the organized use of information to damage the legitimacy, credibility, relationships, or operating capacity of a person or institution. Tactics can include impersonation, selective disclosure, fabricated evidence, coordinated accusation, context collapse, search manipulation, and forced association. Reputation defense should not become a pretext for suppressing criticism. It depends on provenance, timely correction, transparent evidence, channel integrity, and the ability to distinguish genuine accountability from deceptive coordination. Related: [[wiki/Information Warfare|Information Warfare]], [[wiki/Narrative Integrity|Narrative Integrity]], [[wiki/Provenance|Provenance]], [[wiki/Trust Restoration|Trust Restoration]].