# Social Media **Domain:** Communications / Technology / Public Life **Doc Type:** Concept Node **Maturity:** Developing ## Definition **Social media is networked publishing and interaction infrastructure through which people and organizations create, distribute, discover, discuss, and amplify information.** It joins identity, audience, recommendation, messaging, archives, advertising, community formation, analytics, and public feedback inside a shared technical environment. ## Business-Development Function For creators and enterprises, social media can substitute for parts of an earlier publishing, broadcasting, research, customer-service, and distribution stack. Access alone does not produce that value. [[wiki/Technical Fluency|Technical Fluency]] and sustained editorial judgment convert platform features into reach, relationships, learning, and [[wiki/Technological Capital|Technological Capital]]. The platform also has its own incentives and custody rules. Deep use therefore includes portability, preservation, audience stewardship, and awareness that rented infrastructure can change its terms. ## Simple Reminders, Quotations, and Thoughts > “Deep use of existing technology is a hidden form of capital. Most people use only the surface of the tools and platforms already available. Mastering them can create opportunities that once required large investments.” > **— Bryant McGill**, *Emergence, Compounding Effort, and the Architecture of a Mission - Livestream (Aug 2016)* [[reminders/Entrepreneurship/Deep Use of Technology Is Hidden Capital by Bryant McGill|Deep Use of Technology Is Hidden Capital by Bryant McGill]] ## Relationships [[wiki/Technical Fluency|Technical Fluency]] · [[wiki/Technological Capital|Technological Capital]] · [[wiki/Entrepreneurship|Entrepreneurship]] · [[wiki/Social Media and Conflict|Social Media and Conflict]] · [[wiki/Social Media and Terrorism|Social Media and Terrorism]]