# Social Psychology Social psychology studies how people's perception, judgment, identity, emotion, and behavior are shaped by actual, imagined, or implied social relationships. Relevant processes include conformity, affiliation, attribution, group identity, norm formation, persuasion, prejudice, cooperation, and conflict. For large communication systems, social psychology explains why a message's meaning changes with the messenger, audience, interpersonal frame, and group context. It also cautions against treating aggregate platform signals as transparent evidence of individual motive. Related: [[wiki/Human Response Structure|Human Response Structure]], [[wiki/Identity Fusion|Identity Fusion]], [[wiki/Population Segmentation|Population Segmentation]], [[wiki/Influence Architecture|Influence Architecture]].