# Social Psychology Social psychology studies how people's perception, judgment, identity, emotion, and behavior are shaped by actual, imagined, or implied social relationships. Relevant processes include conformity, affiliation, attribution, group identity, norm formation, persuasion, prejudice, cooperation, and conflict. For large communication systems, social psychology explains why a message's meaning changes with the messenger, audience, interpersonal frame, and group context. It also cautions against treating aggregate platform signals as transparent evidence of individual motive. Related: [[wiki/Human Response Structure|Human Response Structure]], [[wiki/Identity Fusion|Identity Fusion]], [[wiki/Population Segmentation|Population Segmentation]], [[wiki/Influence Architecture|Influence Architecture]]. ## Relationships - **Discipline to concepts:** Social psychology studies how social context shapes [[wiki/Human Response Structure|human response structure]] and [[wiki/Identity Fusion|group identity]]. - **Discipline to communication systems:** [[wiki/Influence Architecture|influence architecture]] applies these processes to mediated persuasion and audience behavior. ## Simple Reminders, Quotations, and Thoughts > "Artificial Intelligence may one day become less artificial by recreating bodies, emotions, social roles, values, and so on." > **— Daniel L. Everett**, *2015, Edge annual question “What Do You Think About Machines That Think?”* [[reminders/Consciousness/AI May Recreate Bodies Emotions and Social Roles by Daniel L. Everett|AI May Recreate Bodies Emotions and Social Roles by Daniel L. Everett]] > "Love is the recipe for how to grow a human intelligence, a human set of skills and a human ability to think." > **— Tor Nørretranders**, *2015, Edge annual question “What Do You Think About Machines That Think?”* [[reminders/Machine Succession/Love Is the Recipe for Human Intelligence by Tor Nørretranders|Love Is the Recipe for Human Intelligence by Tor Nørretranders]] > "However there's no question the time is coming when machines will indeed need to understand other machines' psychology, so as to be able to work alongside them. What's more, if they are to collaborate effectively with humans, they will need to understand human psychology too." > **— Nicholas Humphrey**, *2015, Edge annual question “What Do You Think About Machines That Think?”* [[reminders/Machine Succession/Machines Must Understand Human Psychology by Nicholas Humphrey|Machines Must Understand Human Psychology by Nicholas Humphrey]] > “Global 21st-century society depends on an 18th-century worldview. It's an Enlightenment-era model that says the essence of humanity — and our best guide in life — is cool, conscious reason. Though many have noted, here on Edge and elsewhere, that this is a poor account of the mind, the rationalist picture still sustains institutions that, in turn, shape our daily lives.” > **— David Berreby**, *“Post-Rational Economic Man,” Edge Annual Question, 2009* [[reminders/Civilization/Modern Institutions Rest on a Flawed Picture of Human Reason by David Berreby|Modern Institutions Rest on a Flawed Picture of Human Reason by David Berreby]] > “Ignorance is generally pictured as an unwanted state of mind, and the notion of deliberate ignorance may raise eyebrows. Yet people often choose to be ignorant, demonstrating a form of negative curiosity at odds with concepts such as ambiguity aversion, a general need for certainty, and the Bayesian principle of total evidence.” > **— Gerd Gigerenzer**, *“Deliberate Ignorance,” Edge Annual Question, 2017* [[reminders/Information/People Sometimes Choose Not to Know by Gerd Gigerenzer|People Sometimes Choose Not to Know by Gerd Gigerenzer]]