# Sportswashing **Domain:** Sports politics / Reputation **Doc Type:** Developed Wiki Node **Maturity:** Developed **Collection:** [[collections/Gamification|Gamification Collection]] ## Definition **Sportswashing** is the use of sport investment, ownership, sponsorship, or hosting to improve reputation, distract from criticism, or normalize a state, corporation, or elite actor. ## Significance The term identifies a proposed strategic function; each case still requires evidence about sponsorship, audience, intent, and effect. ## Sources - [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]] - [Primary or institutional source](https://www.amnesty.org/en/latest/news/2021/03/qa-sportswashing/) ## Routes [[wiki/Simon Chadwick|Simon Chadwick]] · [[wiki/Jules Boykoff|Jules Boykoff]] · [[wiki/Perception Management|Perception Management]] · [[articles/gamification/Lex Sportiva and Winning Without Bloodshed|Lex Sportiva and Winning Without Bloodshed]]