# The Medium Is the Massage **Domain:** Media Theory / Graphic Design **Doc Type:** Book Node **Maturity:** Evolving **Related:** [[Marshall McLuhan]], [[Jerome Agel]], [[Machine Mediation]], [[Receiving Theater]] --- ## Definition _The Medium Is the Massage_ is the 1967 image-text book by Marshall McLuhan and designer Quentin Fiore, coordinated by Jerome Agel. ## Corpus Context Its graphic form performs its argument: media reorganize the reader before the propositions can be separated from their presentation. It is a printed ancestor of immersive interface culture. ## Relationships [[Marshall McLuhan]], [[Jerome Agel]], [[Machine Mediation]], [[Receiving Theater]] ## Sources / Provenance - [[articles/Beyond the Sea|Beyond the Sea]] - https://archive.org/details/pdfy-vNiFct6b-L5ucJEa/